Ad Grant
Google Ad Grant Management
Put your full $10,000/month grant to work — compliantly.
The outcome
Your Y spends its entire monthly Google Ad Grant on real membership and program inquiries, instead of leaving thousands of dollars of free advertising unused or risking suspension over compliance issues.
The problem it solves
Most YMCAs either aren’t enrolled, are barely spending the grant, or are one compliance slip away from losing it. Google suspends Ad Grant accounts for missing the 5% click-through rate requirement, using single-word keywords, or lacking conversion tracking — all fixable, all commonly missed by an understaffed marketing team.
What’s included
- Full Ad Grant compliance audit and account setup or recovery
- Campaign structure built around your highest-value programs and membership types
- Conversion tracking tied to real actions: form fills, calls, membership starts
- Campaigns that speak to your open-door mission — financial assistance and scholarship messaging where it belongs, not just “buy now”
- Ongoing optimization to keep click-through rate above Google’s compliance threshold
- Monthly spend and performance reporting for your board
Questions Y marketing teams ask
What if our Ad Grant account was already suspended?
We handle reinstatement: fixing the compliance issues Google flags (usually CTR, keyword structure, or missing conversion tracking) and resubmitting for approval.
Is there a cost to the Ad Grant itself?
No — the $10,000/month in ad spend comes free from Google to eligible nonprofits. Our fee is for managing, optimizing, and keeping the account compliant.
Let’s talk
See how your Y shows up in Google and AI search
Book a short call and we’ll walk through where your Y stands today — for membership, group exercise, camp, and child care — and what’s worth fixing first.