The outcome
You can answer “did the membership drive pay for itself,” “which branch website is underperforming,” or “are our wellness classes filling up” with a real number, not a guess.
The problem it solves
Many association GA4 accounts are either unset up, tracking the wrong events, or left on default settings that can’t tell you whether a program or campaign is working.
What’s included
- GA4 setup or audit with conversion events built around registrations and membership, not generic pageviews
- Google Search Console setup and monitoring
- Clear, board-ready monthly reporting instead of a raw analytics export
- Data connected across your website, Ad Grant, and paid ads accounts
Questions Y marketing teams ask
We already have Google Analytics — do we need this?
Having it installed and having it configured to measure what matters are two different things. Most of the accounts we audit are tracking pageviews but not a single real conversion.
Can you report to our board directly?
We build the reporting so your team can present it confidently, and can join a board or committee meeting directly if that’s more useful.
Let’s talk
See how your Y shows up in Google and AI search
Book a short call and we’ll walk through where your Y stands today — for membership, group exercise, camp, and child care — and what’s worth fixing first.